Branding

Branding

What we do

• Brand Workshops
• Brand Strategy
• Naming
• Identity Design
• Competitor Analysis
• Brand Guidelines
• Brand Strategy
• Tone of Voice

We build brands. We create them for organisations of all sizes, whether it’s new ones for start-ups or by repositioning existing businesses. We drive business forward with a long-lasting, competitive edge.

Branding

How we work

We have developed a six-stage process that fully immerses us in your organisation, helping us to define a clear path for success. This comprehensive branding service has helped to transform brands large and small across a wide range of different sectors including; food & drink, health & fitness, hospitality & leisure, fashion, technology, education and many more.

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  01. Explore

  We believe great results come from truly understanding your position and surroundings, so we like to begin by really getting to know you and your customers. There’s no quick-and-easy way of figuring this out, so we use a number of different research techniques including workshops, surveys and field testing; all alongside traditional competitor research and customer analysis.

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  02. Brief

  Following our exploration we begin by defining a solid brief. By distilling your objectives we can develop a strategy that will give us a template for success. These become the foundations of our creative work and ensure that you have clarity and consistency in your communications.

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  03. Concepts

  We bring your story to life and translate your strategy into an ownable, creative identity. We start with broad brushstrokes, exploring concepts and ideas. We test, we develop, we reach and we discover — all the time, measuring against the brief and our defined objectives.

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  04. Refinement

  Refinement is about delving deeper; we'll focusing in on the details and take your identity concept to the next level. This is the stage where things start to get technical; we'll cross the t's, dot the i's and "thin space" the em-dashes. We may begin to collaborate with specialists to create photography, illustration, copywriting, animation, 3D, film and motion design.

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  05. Realise

  This is it, the culmination of our combined efforts. This is the birth of your new brand. We produce all of the communication tools you’ll need for your organisation to thrive — from brand guidelines to billboards, whatever your needs.

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  06. Grow

  Even after your new identity has gone live it's still not over; a successful brand never sits still. As your organisation moves forward we'll continue to work with you to ensure your identity is always performing at its very best; listening, analysing and constantly improving.

Jack Morrison

Account Manager, Lancashire Farm Dairies

"Through-out the process Ahoy have gone above and beyond their call of duty. We couldn’t be more excited about the brand they have produced."