We grow digital brands by bolstering their online profile and prominence – critical touchpoints in a digital brand's atmosphere.
Online brands live and die by their ability to effectively attract and acquire new audiences, while retaining existing customers. Our expertise and experience equip us to strike this fine balance with the management of a host of key channels.
Our varied approach to digital marketing combines SEO, PPC, social and content marketing. In doing so, we can make sure that you are visible at every stage of your customer's journey.
Organic SEO involves obtaining a naturally high position within organic search results. These positions are primarily achieved by writing engaging, relevant content – both on and off-site – link building and the adjustment and auditing of on-site elements.
Paid search marketing involves bidding for a particular position within the sponsored section of the search results for keywords related to your business’ offering. This is only done after thorough research, however, and you are only charged when your advertisements are actually clicked – not for every time they are shown.
Social is becoming increasingly important to building a brand’s online profile and presence. Brands gain thousands of followers by sharing engaging content and being responsive to brand-related feedback, all without sounding too sickly sweet or being too persistent.
Traditionally only done through word-of-mouth, now referrals are possible with the use of social media or email – making the process as close to effortless as it could be, and making the rewards, big or small, to potential customers almost instantaneous.
The form of online marketing that we tend to be the most familiar with – whether through email subscriptions and mailing lists, display advertising, microsites or promotional/viral videos.
Creating awareness through more traditional means – whether it’s TV, radio or print advertising, experiential marketing or tongue-in-cheek guerrilla marketing.
THE RESULTS OF DIGITAL MARKETING ACQUISITION
ACQUISITION IN ACTION
Our acquisition process is a comprehensive service, and we are at our best when we are able to tweak and improve as many of the elements that attract your customers as possible. That said, we can have as much or as little involvement in the process of improving customer acquisition as you would like us to have. Together, we can make sure that your customers see your brand in the right light.