Mobile website Design – One size doesn’t fit all

I’m amazed by the number of businesses that are still without a mobile website. With people on the go more than ever before, it is essential that companies consider how a website or app will translate across multiple channels, because one size simply will not fit all. A well-executed design will not only function better, but also holds the potential to generate greater brand loyalty and increase conversion rates. Thanks to the guys at Fourth Source for publishing my mobile web design article.