Augmented (hyper)Reality

We’re consistently seeing more ways in which the built environment is being merged with the digital world and media space. Augmented Reality is certainly something that will only become more powerful and innovative as time goes on. There are many ways in which advertisers can utilise this new digital space, in some cases it can seem quite a scary thing.

Keiichi Matsuda has created this short film, giving us a glimpse into the possible and quite scary Augmented (hyper)Reality future! I’m not sure I’d enjoy walking in to my kitchen and being presented with this, but nevertheless, it’s a great video with some brilliant 3d motion.