Flash

BRIEF

The Milton Club wanted to create more than just a name for their Saturday night offer—they wanted to create something truly different. Flash aims to redefine the nightclub experience by unleashing unexpected moments throughout the evening that surprise and delight. We were asked to create a brand identity that evoked this sense of fun and excitement.

THEORY

Our identity is based on capturing a singular moment in time. Although often seen static, we wanted it to seem like it is in constant flux. Animation was a key consideration throughout the project—nightclubs are the epitome of continual movement and we created a variety of looping animations that announce key moments throughout the night.

TESTIMONIAL

“With Ahoy, I simply give them a brief and they do the thinking. I would highly recommend this agency to anyone else.”

— Marius Kamara, The Milton Club