Keep Calm and Trademark

“Having quit the day job and put my life and sole into this, and built it up and rely on it for my livelihood, I have to protect me own interests.” – Mark Coop, Keep Calm and Carry On Ltd.

A battle over the use of the well known wartime phrase “keep calm and carry on” has broken out. It’s used on everything from mouse-mats, to mugs, but who owns it?

Here’s a great news report from BBC about the use of trademarking, as well as some interesting facts from Maggie Ramage (Institute of Trademark Attorney) on what you can’t and can’t do.

Click here to view the report

Check your name for trademarking at the Intellectual property office’s website

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