October 27, 2011

Ada & Richmond Launch

We’re really pleased to finally lift the lid on a project that we’ve been working tirelessly on during the summer. Ada & Richmond, a brand new, fast-food concept, offering high-quality food, all made with one special ingredient… oats! Everything from tasty pitta pockets to delicious, English Breakfast Quiche.

Back in March we set to work on changing the perceptions of oats. No longer were they simply the main ingredient of porridge, but could be used in a number of different ways to create mouthwatering, lunchtime meals with huge, health benefits. The brand needed to be bright and fun yet honest and sincere.

After successfully winning the pitch, we agreed on a name: Ada & Richmond, taken from the names of the owner’s grandparents who had sold Staffordshire oatcakes from their front window. The name and story offered the perfect blend of honesty and warmth, history and trust. From there we managed every single marketing detail, from trademarking to brand guidelines, photography to menu boards and website to social media. It’s been a busy few months but we’re really pleased with the results.

We wish Alistair and all the staff at Ada & Richmond, the very best of luck.

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