What we did
- Branding
- Print Design
When a nationwide veterinary chain opened just a stone’s throw from their main practice, Adams Vets faced growing pressure to compete with a far more recognisable brand.
Despite a loyal local client base, the practice was battling assumptions that independent vets were more expensive, along with limited brand recognition. Adams Vets approached Ahoy to strengthen their brand and create an identity that better communicated their personal, attentive service and consistently high standard of care, delivered at a fair price.
The creative
The focus of the project was to create a brand that felt approachable, trustworthy and rooted in the local community. This lead us to an illustrative approach as the foundation for the identity. It offered the perfect balance between professionalism and warmth, while creating a distinctive and ownable visual asset for Adams Vets.
The visual style is contemporary yet intentionally simple, allowing the identity to remain flexible and long-lasting. Designed to work across signage, print and everyday communications, the system gives Adams Vets a recognisable and adaptable brand that can grow with the practice over time.
The result
The new identity helped Adams Vets strengthen its position as a trusted independent practice in an increasingly competitive market. By clearly communicating the practice’s personal approach and high standard of care, the brand now better reflects the experience clients receive in practice. The refreshed identity also improves recognition locally, allowing Adams Vets to stand confidently alongside larger national competitors.
