Brief
A quintessentially British brand, Barney & Taylor is one of, if not the oldest family-owned leather brand in the UK. Famed for the quality, durability and provenance of its leather goods, they approached us in late 2013 intending to relaunch with a more premium edge to the brand. We were tasked with developing that revised identity with a new logo and website that still honoured the brand’s heritage and story.
THEORY
Our logo features heavily throughout the fully responsive ecommerce website we created, along with high resolution, award-winning photography. The ecommerce component of the site was built in Magento, with products carefully catalogued and categorised to allow site visitors to easily and quickly sort through Barney & Taylor’s range.
THEORY CONT.
The ecommerce aspect of the site is supported by a comprehensive story site, structured to reflect the customer’s journey and thought process in deciding to buy from their range – examining the brand’s heritage, design, manufacturing process and so on. A subtle parallax effect has been applied to these pages to give a greater sense of depth to the written content on the site.
PROCESS
Our revised branding was applied across the board, from the website to the clothing tags, to the metal branding hardware on the jackets, wallets and so on. We have created lookbooks and brochures for the client to hand out to prospective suppliers, as well as printed welcome literature to accompany each and every purchase.
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