![](https://ahoy.co.uk/wp-content/uploads/2016/07/Logo-on-image.jpg)
brief
Coinciding with a £1 million refurbishment and the creation of a brand new marque by Trevor Johnson, Elle R Leisure approached us in need of a website that was designed, built and live before they unveiled the new face of Dukes 92 for the first time.
![](https://ahoy.co.uk/wp-content/uploads/2016/07/Dukes-interior-1.jpg)
![](https://ahoy.co.uk/wp-content/uploads/2016/07/Logo-gif.gif)
![](https://ahoy.co.uk/wp-content/uploads/2016/07/Dukes-type1.jpg)
![](https://ahoy.co.uk/wp-content/uploads/2016/07/Duke-diamonds.jpg)
THEORY
Building on Trevor’s soon-to-be iconic marque, we carried the new identity through to a number of elements, the centrepiece of which is the fully responsive and subtly animating Dukes 92 website.
![](https://ahoy.co.uk/wp-content/uploads/2016/07/sketches.jpg)
PROCESS
The end result is a clean and effortlessly stylish design that speaks for itself, enabling users to book a table in the least possible clicks.
![](https://ahoy.co.uk/wp-content/uploads/2016/07/Dukes-interior-2.jpg)
![](https://ahoy.co.uk/wp-content/uploads/2016/07/Food-2.jpg)
![](https://ahoy.co.uk/wp-content/uploads/2016/07/Dukes-interior-3.jpg)
![](https://ahoy.co.uk/wp-content/uploads/2016/07/mobiles.jpg)