What we did
- Branding
- Social
- Web Design
- Print Design
- Packaging
- UX
- Content
Lancashire Farm is a UK-based dairy producer that has been crafting high-quality natural yoghurt for over 30 years, using milk from British farms. With strong local recognition and a loyal following, the business had built a reputation for quality, but its packaging no longer reflected this. As the company set its sights on expanding into major supermarkets and growing nationally, its existing range lacked consistency and shelf impact.
Lancashire Farm partnered with Ahoy to create a refreshed identity that elevated perception, unified the range, and provided the confidence needed to scale — while staying true to its origins and values.
The Challenge
Lancashire Farm’s previous packaging lacked visual consistency. It looked dated, with little in the way of differentiation between range categories. This meant that customers were unclear as to the purpose of the various pot sizes, which in turn meant that there was little perceived value in the Lancashire Farm brand. We needed to make Lancashire Farm stand out on the shelf.
After running a comprehensive brand workshop, we decided upon four central brand values of consistency, pride, honesty and value, then set about creating an identity and packaging that reinforced these values.
The process
Given that location and local sourcing are second only to price when it comes to factors influencing a purchasing decision, our design route was inspired by the rolling hills of Lancashire, which feature prominently on every brand touchpoint. It’s a route that literally and figuratively paints a friendly picture of the brand and the farm. Our use of mixed media illustration and interaction with the product gives an overall impression of playfulness and inclusivity. This aesthetic was carried through to every single touchpoint within Lancashire Farm’s Brand Atmosphere, including all of the pots in their various ranges, the boxes that carry them, aisle fins, shelf strips, shelf talkers, van wraps, stock request letters, as well as on the brand’s fully responsive website and social media profiles.
The process
To further increase the perceived value of the brand, we needed to make sure that there was a consistency between all avenues of communication. As such, the new brand identity is supported by completely rewritten copy throughout the site and on the packaging, as well as within Lancashire Farm’s company blog, with tone of voice guidelines and an aspirational mission statement established to carry the brand forward. In addition, we wrote suggestions for how this voice could be applied to positive and negative messages from customers over social media.
The result
Since the rebrand, Lancashire Farm has achieved sustained growth and national recognition. What was once a strong regional brand has developed into a widely trusted dairy producer with a growing presence across the UK. Over the past decade, the business has expanded its range and secured listings with major national retailers, including Tesco, Sainsbury’s, and Asda. This move into large-scale distribution marked a major milestone, positioning the brand alongside established competitors while retaining its artisanal credentials.
The refreshed identity has supported this growth by communicating quality, provenance, and consistency at scale. With strong retail partnerships and a loyal customer base, Lancashire Farm is now well positioned for continued success.
“The rebrand has driven staggering results. A key factor driving this increase can be in no doubt the rebrand. Ahoy have created a strong brand that stands out from the competition.”
Jack Morrison
Brand Manager
