Thrive Media Group
Thrive Media Group is a digital services company with an integrated network of agencies. Thrive support the growth of businesses by empowering businesses owners, individuals and the developer community with education, skills and expertise in marketing.
The digital marketing landscape is crowded with brands that have little differentiation in offering or identity, on the surface it can appear dry and technical. To stand out we took a more emotive approach. Our focus was representing Thrive’s passion for their work and the results it can generate through optimism and progression.
To ‘thrive’ doesn’t just mean to exist or to carry on existing. It means to continually improve — and for business that means growth. Thrive’s variety of of digital marketing services provide this growth.
We created a logo comprised of four corners that point out into all frontiers. It becomes a wider identity device through motion. The word Thrive is organic in nature. This theme flows through the identity into imagery that imbues the logo.
Five key themes (Growth, Discovery, Reassurance, Energy and Vision) underpin the identity, speaking to different audiences at different stages of the purchase pipeline. The straplines developed along side the tone of voice correlate directly with the imagery they support.