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MindSpace
MindSpace is an organisation that helps young people and families in the South Yorkshire area with mental health issues through dedicated carers. It is a free service, funded by the Wellspring Trust and the NHS.
We created a vibrant brand identity that speaks to young people in many different tones. The logo is a focal point of the brand, combining an ‘M’ with a thought bubble, enforced by repetition and given life in campaign work when ‘thoughts’ are applied.
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Colour Theory
Colour is incredibly emotive. It quickly became apparent that there was not one single colour palette that could summise all of the thoughts and feelings of a generation of young people.
A palette of 28 colours split between pastels, brights and darks underpin the identity. When combined there are nearly 400 combinations, spanning a massive spectrum of moods.
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Campaign
MindSpace campaigns aim to improve brand awareness and reduce stigma surrounding mental health issues.
This is where our logo comes to life by transforming into different positive ‘thoughts’ — becoming imbued with simple metaphors that contrast relatable messaging.
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WEBSITE
The MindSpace website is a hub of resource for young adults and their parents. The website continues the theme of bold colour usage and advances established brand assets through motion effects and a series of illustrations.
Our goal with the website was to provide informative content in an approachable and friendly wrapper. A simple content plan leads users to sign up forms in order to receive more personalised help through consultation meetings.
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