brief
Neighbourhood has always been an all-day eatery and late bar with a clear vision. Inspired by the all-day vibrant dining scenes of New York City, Los Angeles and Las Vegas alike, Neighbourhood is accessible and comfortable, a restaurant, bar and club all in one, but the time had come to freshen things up and improve the overall experience for customers. Manchester’s most successful independent was about to undergo a refurbishment to the tune of £1 million, and it needed a new identity to go with it…
theory
Drawing upon the work of a number of bold, contemporary artists, our new identity is contemporary and classical at exactly the same time. Making use of striking patterns and vivid primary colour, we convey the excitement and occasional chaos of the Neighbourhood experience, but choose to only do so in a refined, classy way.
PROCESS
We carried through our identity to every element of Neighbourhood’s brand atmosphere, from the fully responsive website to their menus, brand book, business cards and social media profiles.
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